Executive Dashboard

Emerging Market Growth Intelligence

From external market opportunity to evidence-backed commercial decisions.

Markets in opportunity dataset

Project reference inputs (GlobalData)

With company history

of dataset markets · 14 markets with 2025 brand volume supplied

Candidates for deeper evaluation

Flagged by project evidence

Incomplete capture evidence

No company sales history to assess capture

Opportunity Universe

Real geographic positions of reference markets. Click a market to explore its evidence.

No company historyCompany history availableCompany-only market (no external record)Size = opportunity score · dashed outline = low confidence · green ring = decision recorded22 reference markets — static project inputs, not a live feed.

Market Opportunities for Management Review

Candidates for deeper investigation — not a recommendation to enter any single market.

Opportunity vs. Capture Matrix

Market Opportunity ≠ Company Capture Potential.

Low opp. / High capture

High opp. / High capture

Low opp. / Low capture

High opp. / Low capture

Vertical axis shows observed 2025 company capture (brand HL ÷ indicative strong-beer pool) — a historical ratio, not a capture prediction. Quadrant lines: score 50 and median observed capture (2.38%). 8.6 volume may also come from outside the strong-beer segment, so ratios can be inflated where the pool is tiny.

Capture assessment pending

No company history — unranked on capture. Not plotted to avoid fabricated estimates.

Decision Workflow

Company panel: 215 non-missing market-year observations within 33 markets (not 215 independent markets). 2024 has a reporting discontinuity and is excluded from model fitting until reconciled. The full panel is not bundled; upload it in Capture Potential.